SaTcHi & SaTcHi

Who are their top people?
Chairman is Bob Seelert.
Kevin Roberts is the Worldwide CEO.
And Bob Isherwood is the Worldwide Creative Director.

Who are their clients?
They have worked with over 60 of the top 100 worldwide advertisers and over half of the top 50 most valuable global brands.

Achievements?
Since their inception in 1970, Saatchi's Network has always been at the forefront of winning awards. In the last five years alone, They’ve won over 3,500.

Recent highlights:
Cannes International Advertising Festival 2006:
Ranked No.2 Network in the world
Their New York office won more Lions than any other USA agency and was ranked 3rd in the world.
The Network won a total of 37 Gold, Silver and Bronze Lions across all of the nine categories
Our Argentinean office won our first Gold Lion for the world’s largest advertiser and one of our largest clients – Procter & Gamble.

In Asia/Pacific, Australia has been named Agency of the Year for an unprecedented third year running and Auckland became New Zealand Agency of the Year (Campaign Brief magazine). Singapore is the ‘Most Creative Agency of the Year’ (AdAsia magazine) and No.1 International DM Agency of the Year (Won Report).
At the FIAP awards, our Hispanic, Spanish and Latin American agencies won a total of 22 awards – 5 Gold, 5 Silver and 12 Bronze.

EFFIES or local effectiveness awards have been won this year by the offices in the Philippines, Singapore, Taiwan, UAE and USA.

Some of their transformational ideas:
They were responsible for the world’s most effective direct response advertising. After the first Gulf War, no one was flying. All the more reason for British Airways to launch their “World’s Biggest Offer” which appeared for one day, running in 29 languages, in 69 countries and in nearly 300 publications. It was seen by over 100 million people, and a world record figure of six million responded.

They were the first agency over the Berlin Wall. In fact, we advertised on it just before it was dismantled. This made front page news all around the world.

In 1979 Saatchi & Saatchi London became the first agency to be appointed by a British political party to help them win an election. The Conservative Party did precisely that, with Margaret Thatcher becoming Britain’s first woman Prime Minister. Indeed, the Conservatives won an unprecedented four consecutive terms in office. This didn’t go unnoticed by Boris Yeltsin. With some help from Saatchi & Saatchi, he went on to become Russia’s first democratically elected President.

To help put a stop to Italian football violence, we organised a remarkable show of solidarity. One Sunday, we got all the football teams in the Italian Serie A football championship playing that day to take to the field wearing the shirts of the opposing sides. They then swapped back into their usual strip before playing.

Following a single appearance in the press, an advertisement seeking an astronaut for the Russian space programme attracted 15,000 applications and lots of attention from the world’s media. It led to Helen Sharman becoming the first Briton to make it into space.

In the late 80s in the USA, the Japanese had no real presence in the luxury car market. Indeed, many believed that ‘Japanese’ and ‘luxury car’ were two concepts that simply didn’t go together. Our campaign to launch Lexus aimed to change all that, a task made much harder by the fact that the market was in decline. Nevertheless, against enormous competition and rival brands lowering prices, Lexus made a huge splash and, only nine months after its introduction, it was outselling its leading competitor BMW. After four years, Lexus was selling more than Mercedes, BMW and Volvo to become the USA’s biggest selling luxury imported car.

Where They are:
They have 134 offices in 84 countries. Which means there are over 7,000 people sharing and living our Inspirational Dream around the world.
Or, in other words, one giant team. So, while we’re a global network, their also a local one as well. As this full list of offices demonstrates. It also comes complete with the relevant contact for each office.