SaTcHi & SaTcHi

Who are their top people?
Chairman is Bob Seelert.
Kevin Roberts is the Worldwide CEO.
And Bob Isherwood is the Worldwide Creative Director.

Who are their clients?
They have worked with over 60 of the top 100 worldwide advertisers and over half of the top 50 most valuable global brands.

Achievements?
Since their inception in 1970, Saatchi's Network has always been at the forefront of winning awards. In the last five years alone, They’ve won over 3,500.

Recent highlights:
Cannes International Advertising Festival 2006:
Ranked No.2 Network in the world
Their New York office won more Lions than any other USA agency and was ranked 3rd in the world.
The Network won a total of 37 Gold, Silver and Bronze Lions across all of the nine categories
Our Argentinean office won our first Gold Lion for the world’s largest advertiser and one of our largest clients – Procter & Gamble.

In Asia/Pacific, Australia has been named Agency of the Year for an unprecedented third year running and Auckland became New Zealand Agency of the Year (Campaign Brief magazine). Singapore is the ‘Most Creative Agency of the Year’ (AdAsia magazine) and No.1 International DM Agency of the Year (Won Report).
At the FIAP awards, our Hispanic, Spanish and Latin American agencies won a total of 22 awards – 5 Gold, 5 Silver and 12 Bronze.

EFFIES or local effectiveness awards have been won this year by the offices in the Philippines, Singapore, Taiwan, UAE and USA.

Some of their transformational ideas:
They were responsible for the world’s most effective direct response advertising. After the first Gulf War, no one was flying. All the more reason for British Airways to launch their “World’s Biggest Offer” which appeared for one day, running in 29 languages, in 69 countries and in nearly 300 publications. It was seen by over 100 million people, and a world record figure of six million responded.

They were the first agency over the Berlin Wall. In fact, we advertised on it just before it was dismantled. This made front page news all around the world.

In 1979 Saatchi & Saatchi London became the first agency to be appointed by a British political party to help them win an election. The Conservative Party did precisely that, with Margaret Thatcher becoming Britain’s first woman Prime Minister. Indeed, the Conservatives won an unprecedented four consecutive terms in office. This didn’t go unnoticed by Boris Yeltsin. With some help from Saatchi & Saatchi, he went on to become Russia’s first democratically elected President.

To help put a stop to Italian football violence, we organised a remarkable show of solidarity. One Sunday, we got all the football teams in the Italian Serie A football championship playing that day to take to the field wearing the shirts of the opposing sides. They then swapped back into their usual strip before playing.

Following a single appearance in the press, an advertisement seeking an astronaut for the Russian space programme attracted 15,000 applications and lots of attention from the world’s media. It led to Helen Sharman becoming the first Briton to make it into space.

In the late 80s in the USA, the Japanese had no real presence in the luxury car market. Indeed, many believed that ‘Japanese’ and ‘luxury car’ were two concepts that simply didn’t go together. Our campaign to launch Lexus aimed to change all that, a task made much harder by the fact that the market was in decline. Nevertheless, against enormous competition and rival brands lowering prices, Lexus made a huge splash and, only nine months after its introduction, it was outselling its leading competitor BMW. After four years, Lexus was selling more than Mercedes, BMW and Volvo to become the USA’s biggest selling luxury imported car.

Where They are:
They have 134 offices in 84 countries. Which means there are over 7,000 people sharing and living our Inspirational Dream around the world.
Or, in other words, one giant team. So, while we’re a global network, their also a local one as well. As this full list of offices demonstrates. It also comes complete with the relevant contact for each office.

Big Brother

Big Brother
http://media.guardian.co.uk/broadcast/story/0,,1875231,00.html

Big Brother cleared of neglect Chris TryhornMonday September 18, 2006MediaGuardian.co.uk

Ofcom has cleared Channel 4 over complaints that Big Brother contestants' welfare was neglected and that the broadcaster had condoned inappropriate behaviour.

The media regulator received complaints from 272 viewers over the course of the programme's seventh series, which ran between May and August.

But Ofcom decided Big Brother had stayed within the bounds of acceptable programming and had not breached the broadcasting code.

Complainants felt that some contestants. such as Shahbaz Chaudhry or Pete Bennett, who suffers from Tourette's syndrome, should not have participated in the programme.

They suggested viewers were being invited to "laugh at others less fortunate than ourselves" and were concerned that Channel 4 was neglecting its duty of care towards contestants.

Ofcom said it was not its responsibility to override "informed decisions" made by adults to participate in reality TV shows.

Referring to Bennett, the show's eventual winner, Ofcom said: "There is rightly no reason why someone with a disability cannot and should not exercise the same degree of informed choice as any other adult - including choosing to enter the Big Brother house."

The watchdog also said Channel 4 had intervened in matters relating to its duty of care; for instance, through conversations with contestants in the Big Brother diary room.

Ofcom also cleared the programme of including and condoning inappropriate behaviour such as bullying and emotional distress.

It said viewers and contestants had got to know what the Big Brother formula was like after six previous series.

"It is to some extent expected that high emotion, disagreements, and separation into partisan groups may result," Ofcom said. "By including scenes featuring individuals upset and in conflict with other housemates, Channel 4 offered viewers an insight into the housemates' characters. In Ofcom's view this is in line with both the audience and the contestants' expectations."

Ofcom said the material shown did not dwell on distress or humiliation longer than was editorially necessary and the production team had treated emotionally charged characters such as Chaudhry "sensitively and responsibly".

The watchdog also felt the programme had been edited to protect children from unsuitable material when shown before the watershed.

When it came to the eviction of contestants, which often saw them subjected to abuse from the baying crowds outside the house, Ofcom said it had become customary to treat unpopular housemates like a "pantomime villain".

"Although some may view this as unpleasant, we felt that this behaviour did not exceed generally accepted standards in the context of this particular programme."


My Views :
i think there is no problem in showing forms of Bullying, emotional stress people go through as it makes the audience more aware of things that they take for granted. In a way relaity shows like Big Brother allows us to sympathise or empathise with the characters. Big Brother also is shown after watershed therefore it is the parents responsibility to make sure their children have gone to bed. I personally think people are becomming to senstive and that showing characters like shabaaz and pete are not their for entertainment but infact to make the world more aware of the modern society we live in now.