Module 1

[N]eWsPaPeR
Media language - The Sun written in in big bold font on the top of the page. Side by football players - supporting the newspaper? "£000k Dream Team" is written between the two components could suggest competition? also a chance for the reader to get involved with the team they favor.
The splash - "Playboy prince cops a feel" the diction 'Playboy' conjures up this idea of promiscuious. which directly relates to the image. It is also given a neat box around the caption.. which emphasises the message.
The image takes up the majority of the page, such a trivial story has been made into something big. The image shows hari with a women. "Dirty Harry" is written in capitals as it shows the dissapiontment or even encouragement. also on the bottom is says "picture exclusive" which allows the reader to get a further idea of what may of happened.
Institution: The sun - Rupert murdoch - who is powerful owns alot in the media institution.
Genre: Newspaper - The Sun - already we know that it will take a labour approach.
Representation: Upper class, should Prince Harry be acting like that? The royal family have this image to keep and Harry being front page of The sun isnt helping. This idea that the royal family should be 'perfect'. Also on the side there is a picture of a man. (side story, which is obviously not as important as the main headlines about harry because it takes up a smaller amount on the paper)
Audience: The Sun targets the male majority white working class. It is a newspaper known to have less stories and more image based content. The words also show the intelligence of the audience the simplistic termonology "dirty harry" literally spells out the story. doesnt need any independent thinking.
Ideologies and Values: This idea that is it acceptable to be like this? Regardless of having a ascribed status does it mean its ok for him to behave like this?
Narrative: Main story concentrates on the Royal family member Harry.

[F]ilm [P]oster

Media Language: Blue and white are the main colours on this poster. the white connotes - innocence? pure? this is juxtaposed with the colours blue and black which are very dark. There are two male characters are obviously the main protagonists. The gun has negative connotations which makes the audience have an insight of what the film may contain. death and violence. The large font "Shooters" is written near the bottom of the poster. It stands out as it is written in white. the cracks in the font give an overal view of them genre of the film.
"Blistering preformances by brilliant cast...genuine grit and grip" Encourages the audience to see the film
Institution:
Genre: Action film
Representation: As the one of the guy is white and the other Asian. Tries to emphasise the idea of a cultural socitey. The other protagonist looks Asian therefore implying that stereotypes are not always true. This film shows a reflection of real life. HOw accurate is this portrayal?
Audience: Judging by the poster the audience could possibly be those from 15 or over. It is implied that audiences may possibly have an interest already towards the action genre. It is also assumed that the audiences are males as on the top right corner there is a competition to win tickets to the World Cup. Therefore, like Laura Mulevy says, the audiences are positioned as males.
Ideologies and Values:From the image of the gun we come to understand that this is a film based around the genre action. The ideology suggested through this print is that patriachy is still around. This idea that men are 'masculine' as they are holding the gun and the women are 'passive' and 'feminine' as she is sitting there helplessly.

[M]agazine: Asiana

Media language: It is assumed that the audience already have knowledge of the magazine as the women is covering up the A and I in the word. The white colour simply there stand out and bright up the page of natural colours like brown. The brown background could possibly give hints to the possible audiences, as it is targetted to Asian women. The meduim shot of the women also shows the audience who it is targeted at. The colour orange also has a traditional connotation to the culture of these Asians. The word 'Asiana' is a play on words also implying its audience of Asians. The indian outfit she is wearing also gives an idea of what type of style this magazine contains in terms of fashion and culture.
Institution: Asiana
Genre: Magazine
Representation: Asian/ Women. This is shown through the mainimage on the page,a picture of a women, wearing Indian style clothing. This also suggests that women aspire to be like this person. A stereotypical view that all indian women are slim. This represents a different type of Asians, The British Asians.
Audience: Asians women aged 18 and over, British Asian.
Ideologies and Values: The new cross between both cultures British and Asian. This idea that we have kept our roots tradition (through clothing) but have taken on a more modern style of thinking. For example the bold print " How to build the perfect man" The view that all women get an arranged marriage is becomming over exagerrated therefore this magazine suggests that women have more of a say on how they went men to be like.