Effects Theory
The Frankfurt school - concerned with the rise in media industeries in society. the term they used was 'Culture industry'. under capitalism, society controls almost everything and even culture is processed through the mass media. The mass audience is seen as a passive ' thing', and not a group of active consumers. we are conditioned to watch tv, not because we want to.
The hypodermic needle model - to injetc the passive audience with ideologies. ' Triumph of the will'. media was controlling its population and the audience are seen as passive.
Violence in the media - The effects theory has triggered off violence. the 'majority' suggest that the media portray is explicit, sexually and violently. This again assumes that the audience is passive. Although most people generally accept that todays audience are more media litterate. moral panics are generated from this, issues such as pornograghy and computer games allegedly damaging literacy skills and contributing to violent behaviour.
Cultivatoin theory - it is difficult to prove the effects of the individual 'cultivation model' repeated expose will make the audience less sensitive. critics call is becoming 'desensitised'.
my opinion : i do agree with these pionts. although i wouldnt say that over the other theories i agree with this one more. i do believe that after watching violent clips DO make people even think about it but they need to be aware of it because its the world we live in today. However its another issues for the punishements, people should be aware of the results of doing something bad.
The Frankfurt school - concerned with the rise in media industeries in society. the term they used was 'Culture industry'. under capitalism, society controls almost everything and even culture is processed through the mass media. The mass audience is seen as a passive ' thing', and not a group of active consumers. we are conditioned to watch tv, not because we want to.
The hypodermic needle model - to injetc the passive audience with ideologies. ' Triumph of the will'. media was controlling its population and the audience are seen as passive.
Violence in the media - The effects theory has triggered off violence. the 'majority' suggest that the media portray is explicit, sexually and violently. This again assumes that the audience is passive. Although most people generally accept that todays audience are more media litterate. moral panics are generated from this, issues such as pornograghy and computer games allegedly damaging literacy skills and contributing to violent behaviour.
Cultivatoin theory - it is difficult to prove the effects of the individual 'cultivation model' repeated expose will make the audience less sensitive. critics call is becoming 'desensitised'.
my opinion : i do agree with these pionts. although i wouldnt say that over the other theories i agree with this one more. i do believe that after watching violent clips DO make people even think about it but they need to be aware of it because its the world we live in today. However its another issues for the punishements, people should be aware of the results of doing something bad.
posted by Puja at 9:47 AM
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