Women adverts
1. http://www.youtube.com/watch?v=cWrLxIEtQfE
Shiela wheels - This advert ecourages Laura Mulveys theory as the three women shown are blonde attractive and fulfil the quality of 'to be looked at ness' These women are floaded with the feminine colour pink which also suggests that media constructs the gender in preparation of their future role/behaviour.
2. http://www.youtube.com/watch?v=gmsttFfimFk
Fragrance for women - This encourages the idea of the Male gaze. As the camera shots emphasize the feminine features. It also assumes that the audience is male. Therefore the young attractive women is there to seduce and enterain the males.
1. http://www.youtube.com/watch?v=cWrLxIEtQfE
Shiela wheels - This advert ecourages Laura Mulveys theory as the three women shown are blonde attractive and fulfil the quality of 'to be looked at ness' These women are floaded with the feminine colour pink which also suggests that media constructs the gender in preparation of their future role/behaviour.
2. http://www.youtube.com/watch?v=gmsttFfimFk
Fragrance for women - This encourages the idea of the Male gaze. As the camera shots emphasize the feminine features. It also assumes that the audience is male. Therefore the young attractive women is there to seduce and enterain the males.
posted by Puja at 2:21 PM
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