Use and Gratification

Bulmer and Katz -> A series of possible reasons why audience members might consume a media text:

• Diverson - escapes from everyday problems
  
  As You already know i like Bollywood films these films are known to be very mythical which adds to this idea of escapism. Even though i wasnt born in India it allows the western audience to enter the mind of people back in India.
  
• Personal relationships - using media for emotional interactions
  
  Soaps nowadays are becomming very predictable and almost repetitive. I never use to face that many problems shown in soaps however it did make me emotionally involved with the characters i sympathised with.
  
• Personal Identity - constructing their own identity from characters.
  
  Personally i dont aspire to be like any celebrities i like the idea of fame and money. when i watch films i tend to place myself in the protagonists shoes although after watching the film that idea is gone. on to the next film... type of thing.
  
• Surveillance - Information gathering.
  
  Obviously as a media student i have to look at news and the world we live in today. Therefore i do check the newspapers via internet and regularly watch the news and weather on tv.

Denis McQuial suggests a more detailed breakdown of audience motivation:

• Information
  Finding out about relavant events and conditions - surfing the net. widening my Knowlegde by researching things i feel interested in.
  Seeking advice: I dont really rely on media to give me personal advice i mean. how do they know whats going on in my life lol
  Satisfying curiosity and general interest: general information of life and the world around me. issues such as global warming, peace protests etc...
  
• Learning:
  Self-education: